Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. understanding of architecture and arrangement of written content of an organization's texts.
There are thousands of books which try to turn you into a web developer. This is not one of them! Most business operators couldn't care less about browser compliance, XHTML, and cascading stylesheets. They don't want to become web developers: they're too busy getting on with business. How To Build A Website And Stay Sane is a plain-talking survival guide for business operators who want to find a good developer and not get ripped off. It explains the strategies behind many highly successful websites. It shows you how to find a good developer; balance short versus long term costs; streamline site maintenance; and make informed decisions when creating or redesigning your site. Jonathan Oxer has been instrumental in the development of hundreds of websites and in this book he speaks from over a decade of experience, guiding you through the process used to develop some of the most successful sites on the Internet. This book will save you time and money - and help make your online venture a success.