Profoundly insightful and helpful book on the power of habit and how to change your habits for a lifetime'Wendy Wood is the world's foremost expert in the field, and this book is essential.' Angela Duckworth, bestselling author of GritA landmark, myth-busting, book about how we form habits, and what we can do with this knowledge to make positive change by Professor Wendy Wood, the leading authority on the science of habits.Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us, the way we conduct ourselves in a meeting, what we buy, when and how we exercise, eat, and drink - a truly remarkable number of things we do every day, we do by habit.And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.What if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to actually achieve your goals? Professor Wendy Wood is the world's foremost expert on habits. By drawing on three decades of original research she explains the fascinating science of how we form habits, and provides the key to unlocking our habitual mind in order to make the changes we seek.Combining a potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and deeply practical book that will change the way you think about almost every aspect of your life.If you've ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits Adam Grant, New York Times bestselling author of Originals and Give and Take , and host of the TED podcast WorkLifeWood, WendyWendy Wood was born in the UK and is Provost Professor of Psychology and Business at the University of Southern California. Her research incorporates neuroscience, cognition, and behavioral insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. Her research has been funded by the top granting agencies including NIH, NSF, Templeton Foundation, Rockefeller Foundation, Proctor & Gamble, and the Radcliffe Advanced Study Institute at Harvard. She has written for The Washington Post and the Los Angeles Times, and her work has been featured in The New York Times, Chicago Tribune, Time magazine, USA Today, and NPR. She lectures widely for popular and academic audiences, and recently launched a website to convey scientific insight on habit to the general public.